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PR Photography

jeremy-deller-sacrilege-pr-public-relations-freelance-photographer-richard-isaac-5760

Experienced press/PR photographer

I have experience working with PR teams both through my press photography with Rex (Features) Shutterstock, as well as working directly with my own clients

I bring an understanding of the types and range of compositions that appeal to the news picture desks photo editors, and I will appreciate the qualities of your talent, product or location.  

Maximising your PR for editorial

Combining all of this,  I will work with you & your PR team to ensure we create images that clearly tell a story about your offering & which stand the highest chance of being used by the media to generate valuable editorial coverage & PR for you.  

Fast editing and supply of images to you and/or the media

I can edit from site for prompt supply to you if required, and through my relationship with Rex I will be able to wire newsworthy images straight into the media’s picture desks within minutes – with your approval.  

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Case Study – The Faberge Big Egg Hunt, London 

In 2011 I worked with my client Rachel Waldron of the Faberge Big Egg Hunt, who was leading a major charity fundraising campaign comprising the largest ever Easter egg hunt to take place in Spring 2012.   Hundreds of artists, celebrities and designers created metre high fibreglass eggs which were to be scattered throughout London.   Londoners had forty days from 21/2/2012 to locate the giant eggs.

I was employed to create pre-campaign PR photography of the eggs placed in iconic London locations months before the hunt was due to take place.

Eggs-eedingly good photos for the PR campaign

Rachel and I carried a range of the wonderful eggs to various spots across London and worked with the location, street entertainers and business owners to create inspirational photography that brought to life each eggs personality.

Cracking editorial coverage

The images were used throughout the PR campaign across broadcast TV, consumer magazines, national press, London tourism websites, charity and trade media and more.  The pic of the busyby-wearing Royal Guard Egg placed between two guards boxes in particular was a real hit with the media

Smashing records not eggs

Midway through the Egg Hunt itself drama struck when one of the eggs went missing, presumed stolen.   The egg was safely recovered by police, I photographed Rachel collecting the egg from Charing Cross police station and supplied the Evening Standard with images which ran in page 2 editorial in that evening’s edition

The Big Egg Hunt was a tremendous success and made the Guiness World Records for achieving the most participants in an Easter egg hunt.  Over 12,000 people took part

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OK! Magazine issue 7 Feb 2012 – The Fabergé Big Egg Hunt publicity shots in situ
Egg Letter Box Found! Press shots published in the Evening Standard 28 Feb 2012
Big Egg Hunt alan titchmarsh show
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Testimonials

Contact Me at richard @ richardisaac.co.uk or use the form below...

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